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Descripton of Book The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company :

a grand vision defined the ceo of disney one of time s most influential people of 2019 shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life robert iger became ceo of the walt disney company in 2005 during a difficult time competition was more intense than ever and technology was changing faster than at any time in the company s history his vision came down to three clear ideas recommit to the concept that quality matters embrace technology instead of fighting it and think bigger think global and turn disney into a stronger brand in international markets twelve years later disney is the largest most respected media company in the world counting pixar marvel lucasfilm and 21st century fox among its properties its value is nearly five times what it was when iger took over and he is recognized as one of the most innovative and successful ceos of our era in the ride of a lifetime robert iger shares the lessons he s learned while running disney and leading its 200 000 employees and he explores the principles that are necessary for true leadership including optimism even in the face of difficulty an optimistic leader will find the path toward the best possible outcome and focus on that rather than give in to pessimism and blaming courage leaders have to be willing to take risks and place big bets fear of failure destroys creativity decisiveness all decisions no matter how difficult can be made on a timely basis indecisiveness is both wasteful and destructive to morale fairness treat people decently with empathy and be accessible to them this book is about the relentless curiosity that has driven iger for forty five years since the day he started as the lowliest studio grunt at abc it s also about thoughtfulness and respect and a decency over dollars approach that has become the bedrock of every project and partnership iger pursues from a deep friendship with steve jobs in his final years to an abiding love of the star wars mythology the ideas in this book strike me as universal iger writes not just to the aspiring ceos of the world but to anyone wanting to feel less fearful more confidently themselves as they navigate their professional and even personal lives

Author : Robert Iger